"[W]hat we once considered to be our trash may, after all, turn out to be our greatest treasure" - so said the conceptual writer Kenneth Goldsmith in the introduction to his 'Publishing the Unpublishable' [Ubuweb]. "It could be many things: too long, too experimental, too dull; too exciting.. it could be a work of juvenilia.. [or] a guilty pleasure". 'Great Fryup Dale' is all these things and more: the fantastical detritus of a decade of trying and failing to fashion a meta-realistic sense of place. It is in those very failures that the magic lies. 'Great Fryup Dale' proposes a hyper-subjective history for the post-post internet age.