In the same philosophical tradition of Husserl, Heidegger, Merleau-Ponty, and Sartre, this provocative design manifesto confronts a neglected dimension of our experience of cities and architecture. It proposes a new professional "Paper Practice" of unbuilt projects where the moral and ethical transcendence of distinct anticipated futures, poetry, eidetic universals, and multiple imaginative variations counter-propose conventional professional practices based on vagueness, consumerism, and useless material gains.