Florence, Italy. Information Tourism. Florence was the birthplace of the Italian Renaissance. Politically, economically, and culturally it was the most important city in Europe for around 250 years; from some time before 1300 until the early 1500s. Florentines reinvented money in the form of the gold florin. This currency was the engine that drove Europe out of the Dark Ages a term invented by Petrarch, a Florentine whose family had been exiled to Arezzo. They financed the development of industry all over Europe, from Britain to Bruges, to Lyon, to Hungary. They financed the English kings during the Hundred Years War. They financed the papacy, including the construction of the papal palace in Avignon and the reconstruction of St. Peters and the Vatican when the papacy returned to Rome from the Babylonian captivity . Cradle of the Renaissance, romantic, enchanting and utterly irresistible, Florence (Firenze) is a place to feast on world-class art and gourmet Tuscan cuisine. Italy’s fashion industry was born and bred here. Homegrown designers Guccio Gucci and Salvatore Ferragamo opened haute-couture boutiques in Florence in the 1920s and shopping in the Tuscan capital has been stylish ever since. A-lister fashion houses lace Via de’ Tornabuoni and a Pandora’s box of specialist boutiques selling all manner of beautiful objects parade alongside family-run botteghe (workshops) in a glorious tangle of medieval backstreets. Watch fourth-generation Florentine goldsmiths and shoemakers at work, buy artisan scents evocative of the Florentine countryside and Tuscan sea breeze, and know the tag ‘Fiorentina’ is one of the finest international labels going.