Consumer Informational Privacy: Current Knowledge and Research Directions

Frank T. Beke,Felix Eggers,Peter C. Verhoef

Consumer Informational Privacy: Current Knowledge and Research Directions
Format
Paperback
Publisher
now publishers Inc
Country
United States
Published
16 July 2018
Pages
86
ISBN
9781680834420

Consumer Informational Privacy: Current Knowledge and Research Directions

Frank T. Beke,Felix Eggers,Peter C. Verhoef

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Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms’ privacy practices on consumers’ behavior. In doing so, they examine how the influence of firms’ privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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