This book is intended for those who (1) are interested in the real estate business; (2) want to purchase their first home and want to educate themselves before taking that big step; (3) want to invest/sell real estate; and (4) are interested in learning more about mortgages. If you fit in one of these categories, then this book is definitely for you.

Herman R. Williams has written and condensed this book with information that would enlighten you with most of the tools you would need before you make that first step. For example, if you are a homeowner and wish to sell your home yourself, well, this book will teach you how to write your own ad copy for the local newspapers and get results.

This is not the typical off-the-shelf generic real estate book that one would purchase. You will enjoy reading it, whether you are at the beach relaxing or on that flight to your favorite destination or simply just taking a break from work.

In Be Sure the Message Gets to the Buyer, potential buyers realize that they should never purchase a home sight unseen. Purchasing a home is one of the largest investments one may ever make in a lifetime. Therefore, if you are a potential buyer, you should take the time to do your due diligence prior to purchasing a home. This book will assist you in that effort.

Everything is spelled out in detail in this book. You will receive the benefit of Herman R. Williams’ own profound and diversified experience and success, including his tested guidepost to follow and pitfalls to avoid. Best of all, Be Sure the Message Gets to the Buyer offers you clear and specific information to help you make the right decision in pursuing a career in the real estate business or obtaining information in real estate as a speculator.