It’s a well-known story: you have a great idea, you work out a business plan, form a company and dream about your inevitable success. Then you go to the bank to ask for a small business loan, and… you get denied. Until about a decade ago, this was the end of the road for countless start-ups. In recent years, crowdfunding has become enormously popular as tech-savvy entrepreneurs turn to the online community when traditional funding can’t be secured.

Crowdfunding allows smaller and non-traditional businesses to gain a foothold in the market by raising the money they need to launch their organizations. In this book, you’re going to learn what crowdfunding is, how it works, and how you can use it to your advantage. We’ll look at where you should crowdfund, what your campaign should look like, and how you can bring in investors with this great new method.