Salient provides its readers with a clear and simple roadmap to build a differentiated personal or business brand. The first part demystifies marketing and branding by showing that successful brands and individuals are not particularly talented, creative, or educated. It explains why ‘perception is the truth,’ how consumers and very small brands can influence and even unsettle large institutions, and how rebels and misfits have built global brands. In the second part, Salient provides the reader with seven strategies to build and grow differentiated personal or business brands on a shoestring budget.