Popular, proven format: the first edition (9781591930204) sold about 18,000 copies Market: According to the US Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually Not intimidating: geared toward the average bird watcher with bird species organized by color for easily identifying them New edition with more species, updated photographs and range maps, revised information, and even more of Stan’s expert insights Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast Readers have become fans of Stan’s style and flair for nature observations and interpretations All-in-one source of information, facts, photos, and tidbits in a concise guide Extreme value: massive information for under $20