• Unique offering in its genre: Few, if any, white people have written with such honesty about the workings of white supremacy in their lives, and there is much demand for this kind of book right now.

-Timely: Since the murder of George Floyd made more white people aware of the long history of the torture and murder of Black people at the hands of whites, bookstores have seen heightened demand by white readers for works that will help them understand and take action to challenge white supremacy.

-Well-connected author: The author is part of a wide network of feminist health activists who will welcome this book as a skillful step in naming the systemic racism that is a major public health hazard in the US.