There is a new kind of witch emerging in our cultural consciousness: the bruja.

Witchcraft has made a comeback in popular culture, especially among feminists. There is a growing subculture of younger witches, led by Afro-Latinx immigrants and indigenous Americans, who are taking up the label to reconnect to their spiritual roots, practice healing arts, and express their politics.

Brujas chronicles the magical lives of these practitioners as they extend their personal rituals to larger self-care and activist movements and use their services to empower young people of color. The bruja represents the new witch of the United States, a practitioner who melds ancient tradition with new technologies and mirrors the diversity and activist spirit of today’s youth.

Brujas reminds us that witchcraft is more than a trend-it’s a movement.