Inspiring entrepreneurs to ignite the hidden power of brand alignment.

Celebrated branding industry legend Brandon Coleman Jr. has a singular mission: to inspire all entrepreneurs to maximize the hidden power of brand alignment in their business and life.

Brand ON! is a must-read for any leader or entrepreneur trying to maximize their potential in today's markets. Brandon reveals the hidden opportunities and encourages immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment. Readers will benefit from fifty years of consulting expertise and come to understand why brand alignment is not a fad, but an invaluable, time-tested way of optimizing the success of their businesses.

In Brand ON!, Brandon explains the fundamentals of a well-aligned brand, exposes the major causes that make most businesses Brand OFF!, and provides readers with a direct path to begin assessing their own brand. Writing with an entertaining blend of creativity and candor, Brandon will get readers on the road to total success by helping them identify the hidden power of brand alignment as they begin to turn their own Brand ON!