Florencia Pita & Co

This book presents a collection of ideas, organized as a visual assemblage of drawings, models, and buildings. Printed in full color, the book combines built work with conceptual studies. A focus on drawings is a the core of this work.

One might ask what is the role of a book in today's world of digital access, where the easy availability of information offsets the need for the printed medium. And the answer might just be that books are made of paper pages, with texture, and surface finish, things that digital screens do not possess. But also to borrow potentials from the digital, such as the possibility to zoom in and zoom out, to rotate, and pan.

All these things can also be done in a book, as we can allow for each page to be an interface to the space of a drawing. This notion is that the endless grid that is ubiquitous to any design software, where multiple design iterations that float beyond gravity, can be grounded on the surface of a page while maintaining the allure of dynamic design processes.