Steven J. Pruett has identified the growth cycles that have helped him build a successful career as an influential executive in the media industry.

Now, he invites you to look closely at yours so you can elevate your life too. The Gain Principle--Go, Assess, Identify, Next--refers to the steps that define the beginning, middle, and presumptive ends in these cycles, as well as the reboots that most of us experience in different phases of our lives. Pruett teaches you how these patterns build and blend, ebb and flow, so you can recognize them earlier, take advantage of opportunities sooner, and overcome inevitable barriers to reach your goals.

Ultimately, you can make each cycle shorter, avoiding mistakes along the way. Pruett literally went from the outhouse to the penthouse, and his story provides an ideal metaphor for the meteoric rise that can occur when you embrace the Gain Principle. He shares important skills that will help you maximize your growth cycles, including learning from failures, cultivating courage and resilience, and above all, applying leapfrog moments that shift your mindset almost overnight and turbo-charge your ascent into new and unexpected directions.

The principles in this book are not magic formulas or quick fixes for you to memorize. They are guideposts that, through Pruett's decades of trial and error, are now outlined clearly for your gain, professionally and personally.