NEW for 2021, the 2nd Edition of the acclaimed book on selling your California home! Ever wonder why some houses look so great when they’re sold? How they end up getting mobbed by buyers and end up receiving tons of offers? How some homes can sell in just a week or two, at crazy high prices, oftentimes well over the asking price? Or how some sellers can seem so relaxed, happy, and enthusiastic about the sale of their homes while others are melancholy and practically despondent? It’s got nothing to do with luck, or timing, or the vagaries of the real estate market. For the first time, this tell-all book takes readers into the sausage factory where amazing home sales are made. You’ll get a behind-the-scenes look at what goes into getting a home sold quickly and for top dollar - and learn how to have fun doing it!