Principles of Mass Communications
Salem Press
Principles of Mass Communications
Salem Press
This volume introduces students to mass communication, a broad field that encompasses the communication of information to the public through a wide range of mass-media outlets, from print magazines and newspapers to interactive, multimedia-oriented websites and apps. The history of mass communication spans centuries, and changes within that field have often occurred alongside-and at times spurred on-social change, the rise and fall of industries, and shifts in the geopolitical landscape.
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