Conflict is a necessary part of our lives. Every movie that we attend has a conflict right in the middle of it. Without conflict, the movie has no value. We see the conflict and begin focusing on how the characters will address the situation and make things right. We like the struggle. We need the struggle. To make good decisions in business, we must have the right kind of disagreement. By speaking up and addressing the concerns in a decision-making meeting, we create conflict with the intent of achieving the best resolution. The same is true of our relationships. Conflict brings a focus to the relationship that causes us to work on it, build it, and grow in who we are. To grow and develop as a person, we face and overcome challenges. Conflict is not bad. It is a platform for growth. Conflict resolution is the process of proactively addressing the behaviors and outcomes that are preventing higher levels of success. To confront is to take control of one’s situation by taking the appropriate steps to gain the things that are needed for your success. The B-FIRM process is an incredibly effective model for dealing with conflict and finding a resolution that is win-win.