Evens the playing field for people who have been pushed around

Presents original research on alpha personalities

Shows how to influence those who don’t want to be influenced

Gives confidence and power to people who feel powerless

Provides a roadmap on how to read people’s motivators

A timely and refreshing inspiration to build alliances to advocate for women and underrepresented populations

Challenges and equips people to achieve success through strength

Provides salespeople with a new approach to uncovering needs and influencing strong personalities

Outlines the four types of alphas, how to spot them and what to do

Shows how to leverage the Bully Barometer in order to identify a bully

Gives tips on how to build a BullyProof environment

Includes quizzes for readers to distinguish if they are the Bully and Alpha

Fosters a subtle strength mindset to advocate for women by partnering with alphas and using an Alliance Mindset