The target audience are the current 33,000,000 businesses in America, the vast majority being small businesses Shows business owners, leaders, and managers how to create a successful, thriving, and immensely profitable business, that is enjoyable to operate while providing the personal freedom they desire Eliminates the guesswork, trial and error, and uncertainty associated with growing a business, scaling operations, and increasing its profitability Shows business owners and leaders how to take the business they have and turn it into the one they want Uses a step-by-step approach that is simple to understand, straightforward, and easy to implement and practical tools to establish the company owners long for Utilizes a proven, practical, and comprehensive methodology built upon George Horrigan’s experience with over 1,200 businesses during the past 21 years Extensively utilizes insightful diagrams to communicate how all the areas of a business interrelate and fit together Enables business owners and leaders to achieve the goals for their business and its true potential in less hours than they are currently spending on it