Franchise: The Golden Arches in Black America

Marcia Chatelain (Georgetown University)

Franchise: The Golden Arches in Black America
Format
Paperback
Publisher
WW Norton & Co
Country
United States
Published
19 February 2021
Pages
336
ISBN
9781631498701

Franchise: The Golden Arches in Black America

Marcia Chatelain (Georgetown University)

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power?economic and political?and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

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