Mark Thienes and Brian Brockhoff discovered the pathway of transformation called IMBAR. Whether in your professional career, organization, personal life or any specific situation, leveraging your IDENTITY gives you the tremendous power to intentionally produce whatever RESULTS you desire. Our IDENTITY creates our MINDSET, BEHAVIOR, and ACTIONS culminating in our RESULTS…thus IMBAR! Here is an excerpt from a lecture given by Mark, where he describes IMBAR: We are all wired for greatness. We are wired to achieve extraordinary things. The hardware is already installed in each of us. More than 90 percent of humans just let their lives play out. What happens just happens, and what will be will be. Somehow, the other 10 percent got a different user’s manual, and it says that we are totally in control of who we are. We choose our Identity. We design our destiny. It is simply our choice, not a birthmark or a birthright. Those of us who fi nd out later in life that who we have been up until now is not who we have to be going forward, are energized and empowered. We can be more than our past. We can literally change who we are today. Our future is ours, every moment of it. We control our Identity, and we control our Mindset. Combined, our Identity and Mindset create our performance. We control the amount of success in our lives. Knowing this, believing this, leveraging this, we can literally design our future and, therefore, design our destiny. This is the power of IMBAR.