Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you’re in, becoming profitable isn’t impossible. In fact, it isn’t even complex. Companies in any field can be revived–and Bob Bethel can show you how.

In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these:

Focusing on decreasing costs instead of increasing revenue
Leveraging your greatest asset by bringing your employees into the process
Crafting a ninety-day plan to ensure accountability
Becoming a true leader instead of an average manager

Whether your company is in need of strengthening or you’re looking to forestall any future fiascoes, Bob’s approach will take any business from surviving to thriving–and will empower any entrepreneur, business owner, or leader to make the change themselves.