Blogging in the Global Society: Cultural, Political and Geographical Aspects provides a comprehensive view of blogging as a global practice. Bloggers have created a new virtual world-a blogosphere-populated with opinion leaders and information purveyors, political pundits and activists, human and animal rights defenders and abusers, corruption fighters and truth seekers, as well as professionals, marketers, advertisers, journalists, celebrities, artists, academics, and bored consumers of all sorts. This book provides a cross-disciplinary analysis of the social, cultural, and political factors affecting blogging practices, tracing the diffusion of blogging as a global communication innovation, uncovering particularities and patterns of adoption in different cultures and geographical regions, and shedding light on trends in the global blogosphere.