This thought-provoking book by two global strategy experts delivers a proven approach for solving a company’s most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. The book goes far beyond theory by presenting unique ideas, approaches, and tools to put you firmly on the path toward profitable growth. The authors present actionable plans that can be implemented immediately and that deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximisation techniques with powerful case studies. They deliver practical advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with this book.