Behavioral Operations Management
Christoph H. Loch,Yaozhong Wu
Behavioral Operations Management
Christoph H. Loch,Yaozhong Wu
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Behavioral Operations Management stems from a long observed gap in operations management on our understanding of human behavior and the emergence of a set of methods that promise the potential of being able to address such behavioral issues. The recent emergence of a set of methods and structured areas of study allow us to analyze behavioral issues within the OM paradigm.
The potential of this book is a continuation of using rigorous mathematical theory and scientific experimental methods to study a set of phenomena previously unable to be modeled. It starts with a short overview of the field of operations management. The authors define Behavioral OM and overview a number of important relevant behavioral issues including their applications in the existing OM work. Finally, the authors propose new directions for research on these topics.
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