In today’s changing world, businesses must learn from the growing power in the East. The Way of Innovation reveals the timeless Chinese approach to innovation. By mastering this process, managers and small business entrepeneurs can outwit their competition.All innovations pass through five stages of change as they evolve from concept to reality: Metal - collapse - how to recognise you are stuck; Water - imagination - how to conceive of new winning options; Wood - emergence - how and when to persist when producing no tangible results; Fire - breakout - how to lead your innovation past the tipping point; and, Earth - consolidation - how to shift into a state of sustainability.With this book business innovators have the ancient strategies they need to lead the way to a brighter, more profitable future.