Strategic Management in Telecommunications

James Shaw

Strategic Management in Telecommunications
Format
Hardback
Publisher
Artech House Publishers
Country
United States
Published
28 February 2000
Pages
424
ISBN
9781580530187

Strategic Management in Telecommunications

James Shaw

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

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