The Serial Killer Next Door: The Double Lives of Notorious Murderers
Richard Estep
The Serial Killer Next Door: The Double Lives of Notorious Murderers
Richard Estep
Interest in true crime and murder is strong
Fascination with serial killers and their pathology is high
Logical organization makes finding information quick and easy
Numerous black-and-white photographs
Thoroughly indexed
Authoritative resource
Sure to appeal to true crime aficionados, conspiracy buffs, and armchair historians
Publicity and promotion aimed at the wide array of websites focused on true crime, the unexplained, and the conspiratorial
Promotion targeting more mainstream media and websites with a popular topic
Promotion targeting national radio, includingCoast to Coast AMand numerous other late-night radio syndicates looking for knowledgeable guests
Promotion to local radio
Promotion targeting true crime magazines and newspapers editors
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