An exploration of all aspects of the menu and how it affects every part of the restaurant and dining experience
Geared toward the average restaurant consumer
Not an industry how-to manual: firsthand fieldwork combined with first-person narrative makes this a first-of-its kind look at an everyday item
Author visited more than 60 different restaurants, from fast food to high-end, doing in-depth research including restaurateur interviews
Author’s personal experience is threaded throughout and transforms a would-be technical topic into an accessible, general-interest narrative
Potential for course adoption in higher education
A general-interest topic exploration that touches on behavioral science, design, marketing, advertising, hospitality, language, and much more
Will appeal to the kinds of readers who embraced recent bestsellers like The Design of Everyday Things and Teeth: The Story of Beauty, Inequality, and the Struggle for Oral Health in America