Ten old ethical principles provide effective guidance for today’s corporate culture. Recent scandals rocking the American busines community have demonstrated the vital relevance of ethical principles to today’s corporate culture. These principles are in fact quite old. They include integrity, truthfulness, fairness, human dignity, participation, social responsibility and love. Through concrete examples drawn from many levels of corporate life, William Byron commends these principles to the minds and consciences of those who are now or hope soon to be the decision-makers in the American business system.