In 1966, North Carolina tourism moguls Grover, Harry, and Spencer Robbins began exploring ways to utilize their new ski facilities atop Beech Mountain during the summer. They brought in their associate Jack Pentes to come up with an idea. As a long-time fan of The Wizard of Oz, Pentes planned and developed the Land of Oz theme park, opening in June 1970. The park did not resemble the famous 1939 MGM movie or the Oz as depicted in L. Frank Baum s book. Instead, Pentes interpreted his own vision of Oz, with a comical Wicked Witch and a wizard who did not turn out to be a fake. The Land of Oz closed after its 1980 operating season and was left to deteriorate. Since 1990, however, its remnants have been secured and restored. The property is now available for special events, and a giant Oz celebration takes place each autumn.