An Introduction to Business & Management Consultancy

Marc G. Baaij

An Introduction to Business & Management Consultancy
Format
Hardback
Publisher
Sage Publications Ltd
Country
United Kingdom
Published
8 March 2025
Pages
416
ISBN
9781529681871

An Introduction to Business & Management Consultancy

Marc G. Baaij

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the 'what', 'how', 'when' and 'why' at macro and micro levels of business and management consultancy.

As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world's top management consultancy firms, such as McKinsey & Company.

Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

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