This volume offers film enthusiasts and teachers an investigation into what film critics do and examines what ideologies inform their evaluations. By employing recent television programs and films and comparing them to older ones, the study is able to trace changes in the methodologies of film and media critics. The work argues for the emergence of neofuturism as a chosen method of interpretation, contrasting with the dominance of postmodernism as the evaluative method through the early years of the new millennium. It also asks the questions who evaluates film and why? In doing so, the study questions the criteria for film evaluation, the validity of some reviews, and asks the question whether the evaluative system needs to change altogether.