Covering the strengths of existing works on crisis management such as systems, leadership, communication and stakeholder perspective, this new innovative text includes global, ethical, change and emotional aspects of crisis communication. Using her proven Transformative Crisis Management Framework, Sarah Kovoor-Misra shows how organizations of all sizes can be adaptable, proactive, resilient and ethical in the face of a crisis. Real world cases analyse the cause and impact of these crises at organizations like Apple, Uber, SpaceX and Wells Fargo.