As digital natives attempt to navigate news sources, media literacy is more important than ever. Understanding who is behind different forms of clickbait like posts, articles, and ads, and the motivation behind this content, is a critical part of distinguishing reputable sources of information from distorted or false information. This must-have volume examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding readers through the process of recognizing clickbait and reacting to it in savvy ways.