Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics

Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics
Format
Paperback
Publisher
Bloomsbury Publishing Plc
Country
United States
Published
6 February 2020
Pages
528
ISBN
9781501341007

Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics

Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today’s em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices - through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today’s digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building.

Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners’ collaborative processes as well as strategies for composition, representation, subversion and resistance.

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