#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One
Bernhard Warner, Matthew Yeomans
FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One
Bernhard Warner, Matthew Yeomans
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FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!
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