Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.

6 page laminated guide includes:

Core Concepts Marketing Perspectives

Key Marketing Perspectives to Guide Marketers The Marketing Environment

The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products

Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies

Communications in Marketing

Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations

Social Media & Online Content

Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers

Distribution: Channels & Logistics

Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security

Purchasing Decisions

Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process

Marketing Research & Decision Making

Marketing Research Process Types of Research, Sources of Data

Price Determination

Pricing Objectives Pricing Methods in Practice

Nonprofit Marketing