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Mastering Fashion Marketing
Paperback

Mastering Fashion Marketing

$69.99
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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MORE INFO
Format
Paperback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
22 December 2008
Pages
240
ISBN
9781403919021

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Read More
Format
Paperback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
22 December 2008
Pages
240
ISBN
9781403919021