Personalized Digital Television: Targeting Programs to Individual Viewers

Personalized Digital Television: Targeting Programs to Individual Viewers
Format
Hardback
Publisher
Springer-Verlag New York Inc.
Country
United States
Published
31 March 2004
Pages
321
ISBN
9781402021633

Personalized Digital Television: Targeting Programs to Individual Viewers

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TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top boxes. To ensure broad adoption of this technology by consumers, future Digital Television will have to take usability issues thoroughly into account. In particular serious attention must be paid to facilitate the selection of content on an individual basis, and to provide easy-to-use interfaces that satisfy viewers’ interaction requirements. This volume collects selected research reports on the development of personalized services for Interactive TV. Drawing upon contributions from academia and industry in the US, Europe and Asia, this book represents a comprehensive picture of leading edge research in personalized television.

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