Art as Enterprise

Grace McQuilten, Anthony White

Art as Enterprise
Format
Paperback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Published
22 August 2024
Pages
248
ISBN
9781350437579

Art as Enterprise

Grace McQuilten, Anthony White

Art is produced, circulated, consumed and disseminated within an economic system - it depends on money for its creation, for the livelihood of its makers, and for its distribution. In this sense, art can be understood as an enterprising activity. However, profit-making is rarely the primary goal of artists, and indeed the entanglement of art with enterprise generates significant aesthetic, conceptual, philosophical and ethical challenges for contemporary art practice. Social enterprise has emerged from this complex terrain with the promise of an alternative model of economic organisation in the arts. Grace McQuilten and Anthony White argue that artists can, and have, engaged critically in the commercial market, by way of this model. Art as Enterprise brings a fresh perspective to the debate about the roles of contemporary art in consumer capitalist society.

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