Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
1 January 2000
Pages
272
ISBN
9781349422500

Global Strategies and Local Realities: The Auto Industry in Emerging Markets

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This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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