The Luxury Market in India: Maharajas to Masses

The Luxury Market in India: Maharajas to Masses
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
29 August 2012
Pages
217
ISBN
9781349340538

The Luxury Market in India: Maharajas to Masses

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

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