Revenue Management: A Practical Pricing Perspective

Revenue Management: A Practical Pricing Perspective
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
8 December 2010
Pages
273
ISBN
9781349317134

Revenue Management: A Practical Pricing Perspective

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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