The time before clients close their eyes is the biggest missed opportunity in hypnosis. If you are waiting until after the induction to begin motivating your clients for change, you are starting too late. In these pages you will find key orientation, techniques, and tips for hypnotists and coaches to mobilize your clients' own psychology to set themselves up for profound and meaningful change from the moment they start talking about what they want to happen. In this book one of the country's leading hypnotists has condensed 500 pages of text, advanced training and education, and years of clinical experience into a book someone could read in a weekend. If you are a hypnotist and you apply these steps and spirit in your work, it will transform your practice and dramatically improve the retention and success rates of your clients.