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Home / Media Now: Understanding Media, Culture, and Technology
Media Now: Understanding Media, Culture, and Technology
Paperback

Media Now: Understanding Media, Culture, and Technology

Joseph Straubhaar (University of Texas, Austin),Robert LaRose (Michigan State University),Lucinda Davenport (Michigan State University)
$724.99
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Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today’s global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry – and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
7 October 2016
Pages
592
ISBN
9781305950849

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today’s global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry – and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
7 October 2016
Pages
592
ISBN
9781305950849

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