Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage

David Stephenson

Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Published
12 February 2018
Pages
240
ISBN
9781292218106

Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage

David Stephenson

‘Big Data’ refers to a new class of data, to which ‘big’ doesn’t quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise ‘big data’ in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer.

With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.

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