Details of every UK release on the Purple Records label from 1971 to 1978 with full colour, high quality photography throughout of labels, sleeves and inserts along with detailed analysis and identification of the crucial 1st pressing details of every album and single. Essential reading for collectors of Purple Records. Following in the footsteps of Frank Zappa, The Beatles and The Rolling Stones, Deep Purple’s entrepreneurial management team founded the band’s own ‘vanity’ record label in 1971. The brainchild of Tony Edwards and John Coletta, and, along with additional Purple companies, served to control virtually every business and financial aspect of Deep Purple’s musical output, including management, promotion, publishing and of course recording. The label signed a diverse range of additional artists with an eclectic mix of styles, some of which would seem to be incongruous with Deep Purple’s own ‘hard rock’ genre. The most comprehensively detailed book on the Purple Records label.