ISE Managerial Economics: Foundations of Business Analysis and Strategy

Christopher Thomas,S. Charles Maurice

ISE Managerial Economics: Foundations of Business Analysis and Strategy
Format
Paperback
Publisher
McGraw-Hill Education
Country
United States
Published
30 September 2019
Pages
752
ISBN
9781260565546

ISE Managerial Economics: Foundations of Business Analysis and Strategy

Christopher Thomas,S. Charles Maurice

Thomas and Maurice’s goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13th edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background.

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