Plenty of literature review and applications of various tests provided to cover all the aspects of research methodology Various examination questions have been provided Strong Pedagogy along with regular features such as Concept Checks, Text Overviews, Key Terms, Review Questions, Exercises and References Though the book is primarily addressed to students,it will be equally useful to Researchers and Entrepreneurs More than other research textbooks, this book addresses the students’ need to comprehend all aspects of the research process which includes Research process, clarification of the research problem, Ethical issues, Survey research, Research report preparation and presentation.