Contemporary Strategy Analysis
Robert M. Grant (Bocconi University, Milan; Georgetown University; City University; UCLA; California Polytechnic; University of British Columbia)
Contemporary Strategy Analysis
Robert M. Grant (Bocconi University, Milan; Georgetown University; City University; UCLA; California Polytechnic; University of British Columbia)
Ideal for MBA and advanced undergraduate students, Contemporary Strategy Analysis, 11th Edition delivers an accessible and insightful exploration of the fundamentals of strategic value creation. With a strong focus on practical strategies proven to work in the real-world, the text includes a multitude of case studies based on recognizable companies that illustrate the implementation of the concepts discussed within.
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